3 Days to learn a messaging skill worth writing home about
Welcome to Analogy Camp
Ahhh, camp. The bug spray, the crackling fire, the fishing poles, the friendship bracelets, the stories that got taller every time they were told.
Camp was always more than s’mores and songs — it was a place to try new things, practice real skills, and come home with a few good stories and a whole lot of confidence.
That’s the spirit behind Analogy Camp.
Over three days, you’ll roll up your sleeves and tackle three classic camp activities — fishing, knot tying, and campfire storytelling. Only this time, the “skills” you’re learning aren’t for the woods… they’re for your words. It’s camp for your communication. By the end, you’ll leave with a backpack full of analogies, ready to pull out and deploy when you need to captivate attention, simplify the complex, and give your ideas a fresh spark. And begin to hone the skills to develop new analogies on the fly.
Philosopher Max Black called analogies “a kind of magical mental short-cut.” The right analogy creates a bridge between the new and the familiar, so people get what you’re saying fast. It's a tool that helps your messaging command attention, build belief, and inspire faster action. If that’s a skill you want, Analogy Camp has a spot with your name on the roster.
CLICK BELOW for a video rundown (3min)
ANALOGY CAMP RUNS OCTOBER 14-16
General Admission 12-1 EST
VIP Coaching Hour 11-12 EST
Take A Peek Inside...
Over three days, we’ll unpack the science and skill of analogy building — exploring why they work, how to craft them, and where to use them. Along the way, you’ll earn three camp-inspired badges that make your messaging more captivating, more connecting, and more memorable.
Day 1: Fishing
Like casting a line, analogies help you hook curiosity right from the start. You’ll learn how to drop them at the front of your message (think hooks, headlines, and openers) so people lean in instead of scroll past.
Day 2: Knot-Tying
This is all about connection through demonstration. You’ll practice weaving analogies into your message at the moment of decision — in closes, calls to action, and turning points — so your ideas hold strong and inspire trust.
Day 3: Campfire Stories
Around the fire, stories evolve, swap, and spread. On Day 3, you’ll focus on storytelling as a part of your analogy toolbox - using them to give old ideas new life, make complex ideas easy, and leave people with takeaways that are memorable and meaningful.
Analogy camp starts october 14
Ready, Campers?
Join live daily and participate in the exercises following each session in the allotted Analogy Camp Facebook group. Recordings available through the Sunday immediately following the live challenge.
GENERAL ADMISSION
$97
3 days of live virtual training Tuesday - Thursday 12-1pm EST
Access to challenge Facebook group for practice and community
VIP - ADDS +1 HOUR DAILY FOR GROUP COACHING
$197
Everything in General Admission plus...
Additional 1 hour call (11am-12pm EST) to. learn, iterate, and refine in a group coaching environment
That's six hours of training!
Premium - ADDS MicROCOachinG OFFER
$497
Everything in VIP plus...
Adds a 1:1 workshopping session with Amanda for high value collaboration on any one messaging element or example
Access to a private Voxer chat for 2 weeks following challenge end for realtime group coaching in practice
(Very limited spots available!)
Keep me updated about this!
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A Good Analogy Shines A Light
The root of “illustration” is to illuminate — as if you could throw a spotlight on an idea so people finally see it clearly. That’s what analogies do. They make the complex simple, the hidden visible, the familiar fresh.
When you know the skill of building and using analogies, you know how to wield that light for good. To make your message pop, to spark clarity, and to guide people straight to the point.
Analogy Camp is for people who need their words to do more than fill space. It's for those who need their words to help people see clearly and do something as a result.
Analogy Camp is especially for:
✔︎ Coaches who want to spark ah-ha moments that shift clients into real, lasting change.
✔︎ Speakers who need to close events with analogies that drive conversion and commitment.
✔︎ Entrepreneurs and service providers who want to communicate what they do in a way that’s simple, clear, and compelling
✔︎ Content creators who need fresh ways to say the same thing across posts, emails, and campaigns.
✔︎ Leaders who want to rally teams, simplify vision, and inspire buy-in.
✔︎ Sales professionals who want to magnify the value of their offer to create both emotional buy-in and logical clarity.
Because that’s the point of analogies: to hook curiosity, build connection, and make your ideas unforgettable.
Analogy camp starts october 14
Jump in at one of three levels.
GENERAL ADMISSION
$97
3 days of live virtual training Tuesday - Thursday 12-1pm EST
Access to challenge Facebook group for practice and community
VIP - ADDS +1 HOUR DAILY FOR GROUP COACHING
$197
Everything in General Admission plus...
Additional 1 hour call (11am-12pm EST) to. learn, iterate, and refine in a group coaching environment
That's six hours of training!
Premium - ADDS MicROCOachinG OFFER
$497
Everything in VIP plus...
Adds a 1:1 workshopping session with Amanda for high value collaboration on any one messaging element or example
Access to a private Voxer chat for 2 weeks following challenge end for realtime group coaching in practice
(Very limited spots available!)
Have we met?
Amanda Wolfe here. I'm the founder and lead nerd of Growco Lab––a creative agency where every brand, website, video, and experience we design is rooted first and foremost in a strong foundation of messaging strategy.
If you’ve ever felt like the genius in your head gets lost in translation when it comes to the branding or messaging aspects of growing your business, I get it—and I’ve got you.
One thing about me: Before launching Growco Lab in 2020, I spent years as a Creative Director in a fast-paced organization, learning how to take big, messy vision and translate them into creative gold. What that means for you is that you get a partner who gets messaging. And not just taking one stab at it. We're talking about the art of distilling a message down to it's elemental form and learning to shapeshift it into unlimited creative expressions, all for the good of others.
And for our clients with big missions and purposeful work (spoiler: that’s pretty much all of them), having a partner who knows how to move people toward their vision means having a partner who makes that mission possible. 💪
So, isn’t it time to get that vision out of your head and launch it boldly into your market?
The answer is yes. It’s time to make the moves that makes your work impossible to ignore. 🧲
DON'T JUST TAKE MY WORD FOR IT
Messaging is kind of my jam.
Amanda is an absolute marketing genius and lifesaver for busy professionals. She has the gift of truly understanding your vision and ability to translate that into tangible and visually stunning marketing materials. I have been working with her for years and have shifted my messaging as my business grows and I would not have been able to take my brand from the mess it was to where it is without her assistance.
— Shannon S.
I can't say enough positive things about Grow Co. They've been instrumental in helping me rethink our branding and messaging into something that is coherent with the vision I have in mind. We are much better positioned going forward to build marketing that works.
— Marcus B.
STILL THINKING ABOUT IT?
Let me go ahead an answer some questions you might have.
What will I learn?
You’ll learn how to build and use analogies as a core messaging skill. Over three days, we’ll unpack both the science (why analogies work on the brain) and the skill (how to craft and deploy them).
What do I need to participate?
All you need is:Internet access (the challenge is hosted online), a notebook or digital space to complete daily homework assignments and work through the exercises, and a willingness to roll up your sleeves and put the strategies into action.
What happens if I miss a day?
You’ll have access to all the recording for that day until the Sunday following the challenge, so you can catch up or rewatch a particularly juicy session.
Is this really going to help me?
Analogies are one of the most powerful tools we have for communication because they:
Captivate attention in a noisy world.
Simplify the complex so people get it faster.
Create emotional buy-in by making ideas relatable.
Make your words memorable so people retell them long after the conversation ends.
If you coach, teach, sell, pitch, post, or simply need people to understand and act on what you offer, then learning to build and use analogies will absolutely help you.
If you still have questions, jump in my DMs on Instagram and let's chat about where analogies can support the work you're doing in your corner of the world.
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